Panda happens to be one the very many filter updates that function to establish that the content that does go live is all up to the mark & all quality that makes a difference. Panda is actually such a clever little update it will automatically adjust your ranking literally depending on the ‘quality type,’ lets say there was a slight dip for any given reason, lets say it was a ‘typo,’ very easy for you to be filtered out or confront a changed rank. So let us understand what it does-
No brainer, if there is a blind copy paste it is bound to pick it up immediately, plagiarism without a shadow of doubt, will be filtered out, packed cheaply with more than required keywords.
Just like we would all own a credit score depending on our credit history Panda will allot us what is called a ‘Quality Score’ or a measure of where we stand quality wise. It is quite handy actually coz then we are able to gauge ourselves and see exactly were we rank in the ocean of varied products out there competing each other.
It is therefore needed that we have a crawler that ensures we are maintaining all the parameters of quality & get to know as quick as possible if there too many Keywords stuffed up, in totally know whether or not our SEO strategy is weak or strong.
How Do I Recover From Panda?
Known to be one that is difficult to be recovered from. Steps to the recovery generally come from the QUALITY overall. Remedial steps would be
1 - Strictly no content farming, shun it! As simple as that
2 - Improve the quality of the literature so the content developed is informative, relevant, credible and has authority
3 - Revising the ad/content or affiliate/content ratio so that pages are not dominated by ads or affiliate links
4 - Relooking at the content, ad if possible, affiliate/content ratio ensuring there is no ad explosion alone
5 - There should be a relevant match to the query
6 - Removing duplicate content
7 - Careful editing done on the user generated content and also giving value to the readers.
8 - Utilizing the Robots no index, no follow command to abstain the duplication or other issues or problematic things.
Lets understand what gets Panda ticking
The Panda algorithm update addressed a number of problematic phenomena in Google SERPs, including:
This particular algorithm addresses a number of issues, imperfections that are present in Google SERPs
Again we are looking at the usual known hazards that we may already be aware of
1 - Duplicate Content
2 - Thin Content
3 - Poor Quality content
4 - Spams
5 - Mismatch of content
6 - Essential hard core sales projection rather than cultivation of informative content
7 - No value add, bad quality user generated content
8 - Absence of credibility in the content &
9 - Blocked sites by the users
10 - Content Farming
1 - Thin content -
There really is no value in this content,complete absence of relevance, references, resources. For instance the subject spoken about might require a descriptive information like discussion of a specific illness but the information there may not be sufficient to describe the condition and may even be incomplete.
2 - Duplicate content -
This is a case where there is an occurance of pretty much again no value, as the information provided may not be giving any extra or better information due to the same content that may be rotated, just re-worded, re-written or may even be just a sheer copy-paste from different sources. Where the similarity is very easy to be identified and spotted. All the content appearing on the different pages will still be providing just the same set of information whatsoever.
3 - Low-quality content -
Poor quality content would be comprising the literature which is simply there arousing no interest whatsoever in the audience, absence of freshness, very stale, boring, sloppy, lacking substance & depth qualitywise.
4 - Lack of authority/trustworthiness –
These would be catagorised out of the sources which are completely unkown, look rather lacking credibility and trustworthiness.
5 - Content farming -
Just as the name suggests, these pages are essentially nothing but a crowded collection-collation of content from different sites. These could well be pages that may be produced only and solely to get in the line of vision of the search engine ranks.
6 - Low-quality user-generated content (UGC) -
With the way internet is being used, we have people publishing their content at the speed of light almost anywhere and everywhere. Due to this very reason anyone is just about free to post anything and everything that may be full of grammatical errors, very poor quality content which lacks value. All due to the content that is being published by the guest who may not be an expert in the field.
7 - High ad-to-content ratio -
These would be those pages which have a very high percentage on encouraging sales through bombarding adds as opposed to the content on the pag
8 - Low-quality content surrounding affiliate links -
Bad quality content cultivated where the focus really is links for the affiliate programs.
9 - Websites blocked by users –
These site are those that blocked by the users
10 - Content mismatching search query -
These are those pages that look very promising but are misleading and don’t always provide you what they suggest. Examples might be a site that may be suggesting you to get free samples, sweepstakes, coupons etc but once clicked on there is nothing that might even be suggestive of such things thus very misleading.
How can I know if I’ve been hit by Panda?
Oops! Hit by Panda? Could I have been hit by Panda? How do I know?
The sudden drop in the traffic is an indication or where the rankings could be spotted to be correlating to yet another update. However having said that there could well be other factors that could be the reason in the drop of ranking. For instance in case of fierce competition you could be outsmarted and thus ranked over. At some occasion it could be penguin when you may least be guessing it. Drop due the change of interest in the audience and thus simple loss of sales.
At the occurrence of the update, it is advised that industry prerequisites of the practice as indicated, are thoroughly studied as is involved in the updation. Should you notice drop of rank or traffic corresponds with a verified known date. The best practice would be to trace the entire list of the bad practices to see for yourself if this could be one of the reasons for the dip in your ranks. Having studied and seen that, in the case of such occurrence you would now know how to act to salvage your situation.